Token
Brand System

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TOKEN is a professional gifting service powered by A.I. that helps you find unique gifts for friends, family, or professional contacts. We translated their existing identity into a coherent brand system that included photography, typography, iconography, and applied it to a redesign of their web site. Clear guidance around the visual language and brand expressions were provided in the form of a brand book to use as an internal reference for all future work.

Art Direction

Art Direction

Website

Website

Iconography

Iconography

Typography

Typography

Brand Book

Brand Book