Mithun
Visual Identity

Agency rebrand built on
architecture and legacy.

CAMPBELL MITHUN is one of the nation’s largest advertising agencies, established in 1933. Having revitalized their agency with fresh talent and a new office space, the agency wanted the same for their brand. As part of the renewal the name was shortened to MITHUN, after co-founder and industry icon RAY MITHUN. We were asked to create an integrated visual identity that embodies the agency’s vision to move forward with confidence. Inspired by the pillared architecture of MITHUN’s office, we created a bold new logo, typographic system and palette across all touch points, from stationary to signage.

SIGNAGE

SIGNAGE

VISUAL IDENTITY GUIDELINES

VISUAL IDENTITY GUIDELINES